The Thrifty Marketer Blog

COVID19 proved the toughest for Small and Medium Businesses across the globe. SMB owners struggled to keep their ventures alive and their...

How many of you love Arianna Huffington? She's the brain behind The Huffington Post and now Thrive Global. I love her because she's just...

Traditionally small and medium businesses rely on word of mouth and some printed flyers to promote their business. When I researched, I...

I generally have random conversations around Marketing with my friends, colleagues, and even my community on social media. So this post...

Corona Virus aka COVID19 is the name lingering on every business leader and organization's psyche these days. The impact of this pandemic...

A new year is upon us, and like every year, every entrepreneur would have completed their goalsetting exercise for the year and the next...

Have you ever searched for the term "Inbound Marketing" on Google? Well, I have and it gave me around 82.3 million results. This shows...

The latest statistics show that there are around 30.2 million small businesses in the US alone and 12.3 million of them are owned by...

“Business has only two functions – marketing and innovation.” – Peter Drucker Add customers to this mix and this quote is perfect for the...

Content Marketing is a tough nut to crack. Most of the marketers end up producing loads of content with minimal results to show at the...

Have you searched for “What is Content Marketing” using Google Search?. Don’t worry if you haven’t. This is what you will get if you...

Video Marketing — I don’t think anyone spoke about this term 3–4 years ago. But with the advent of smartphones and super fast internet...

As I had mentioned in my previous article, content marketing calls for a lot of effort and investment of time and other resources. No...

What is a Brand? According to the Marketing Guru Philip Kotler, A brand is a name, term, sign, symbol, or design or a combination of...

For every small & medium business owner, it can get tough sometimes to promote their venture and grow. These entrepreneurs do not have...

When I work with startup and SMB clients, it’s really hard to see them struggle with their marketing. Startup marketing has various...

Ok. Let me start with a couple of questions. How many of you startup founders and SMB owners are on Twitter? How many of you use it for...

This post is based on my recent observation of social media activities of small businesses and startups. One thing which I noticed is...

A marketer’s job has changed a lot in the past 5 years or so. With the advent of Inbound Marketing and Content Marketing, the old...

I interact with lots of startups and SMBs discussing their marketing efforts. Many of them believe they do not need Marketing, some of...