I hope you all understand the importance of a website for your small and medium businesses. If not, I highly recommend reading my blog on the topic. A well-prepared and optimized website can do wonders for your business. It can help build your brand image, bring in more customers, sell more, build a community, and more. If you are getting concerned about how to build a website for your business, I will be writing on the same next week.
So the big question is - Is building a website enough for you to achieve all the goals mentioned above? No. Your business website MUST have some elements or ingredients to make it effective and powerful. This blog post will concentrate on a few ingredients you need to focus on while building your website. So, let's take a look:
As the famous Bill Gates once said, "Content is King" the most critical ingredient of your SMB website is well-prepared content. Your website should be the ideal repository of your brand's content. Your website content should attract the right users to your website when they search for your products/services. Your website content should educate your visitors well about your products and services. Your website content should answer all the questions your target audience may have.
So spend some time developing good valuable content, keeping your audience in mind. Place yourself in their position and then prepare content catered to their needs.
A blog is another powerful ingredient of your SMB website. A blog can become the repository of your most important content like articles, press releases, news, and more. You must produce content to address your target audience's challenges, and your blog can serve as the ideal place to host your content. You can post content onto your blog in your preferred format - video, audio, text, or anything else. With a focused SEO plan, your blog can drive quality traffic to your website. Once the right visitors are on your website, you can promote your products or services to them with ease.
As the name suggests, lead magnets are content or collaterals that can generate leads for you via your website. Did I lose you? - Let me explain. A lead magnet can be a valuable resource for your website visitor (your prospect) that they will provide their contact details (email or phone) in exchange for the same. These lead magnets can be ebooks, infographics, case studies, how-to guides, or anything valuable for your audience.
Once they provide their details for the lead magnet, you can leverage the same to build a relationship with them. You can deliver more value to them or help them whenever they need it. This way, when they need support, your business will be at the top of their mind.
Contact Us Page
The easiest way to help your website visitors, who are your prospects, is by providing an easy way to reach you whenever they need. You can accomplish this by having a well-designed contact us page on your website. Your contact us page must provide all the necessary details like your address (if physical store), phone number, email, and even WhatsApp number these days. Your goal is to make it easier for your website visitor to reach you if they need support.
Make sure you sprinkle your contact details and links to the contact us page across your website. This way, visitors can find your details irrespective of the page they visit. Your contact details should always be up-to-date on your contact us page. Also, another important thing to keep in mind is having your social media channels listed on your contact page. This will help your visitors to join your social media community.
About Us Page
About us is the page where you share your SMB story. Your origin story or founder story can always be interesting for your buyers. Be authentic while sharing your business's story with your audience. Individuals would love to do business with organizations and individuals who are authentic and genuine. Utilize your about us page to share the crucial milestones of your entrepreneurial journey.
Also, it is ok to share your current challenges and plans for your business with your audience. Your community or website visitors would love to support you on your journey if they can see the genuineness and real person behind the show.
The last crucial ingredient I want to leave you with is a community-building page or widget. As I keep reiterating, every SMB owner must focus on building their community. A community can be the biggest strength for every small and medium business today. So make sure you have a community-focused page or section on your website for your visitors. This can be a simple newsletter subscription form or a closed community page where visitors can request to join the community.
Before building a community, you need to have clarity about the value you will provide to them. You need to provide your community members with resources, offers, or advice to address their challenges. Be prepared to be available to your community members, whenever they need you.
A website is important for every small and medium business's success today. More than that, an effective website with all the right ingredients or elements is highly critical for its success. You must focus on these key ingredients while building your website. With these elements working for you, your website will help you achieve your business goals easily.