The SMB Talks Ep 48 | Marketing Measurement Masterclass feat Chris Mercer - MeasurementMarketing.io



Episode 48 of The SMB Talks featured Chris Mercer, Cofounder - MeasurementMarketing.io


Topic: Marketing Measurement Masterclass


Discussion

  • Why is measuring marketing results and efforts important?

  • What makes marketing measurement a tough nut to crack?

  • What are some of the key metrics every marketer MUST track?

  • How can marketers and organizations align their business objectives to their marketing KPIs? How can marketing measurement help with the same?

  • Web Analytics is one of the most common avenues of marketing efforts measurement. Recommendations for organizations to improve their web analytics

  • And more.

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  • Digital Marketing Strategy

  • Marketing Tips

  • Marketing Strategy

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