Episode 39 of The SMB Talks featured Sudhir Kumar - Director, Origin Growth.
Topic: Account-Based Marketing 101
What is ABM? Why is it critical today?
Does ABM apply only to B2B organizations or for everyone?
What are the basic steps in building an effective ABM strategy?
What is your top advice for organizations who want to build their ABM strategy?
Are there any tools you recommend for a good ABM Strategy?
What are the key metrics to focus on while measuring the impact of an ABM strategy?