The SMB Talks Episode 39 | Account-Based Marketing 101 with Sudhir Kumar - Director, Origin Growth

Episode 39 of The SMB Talks featured Sudhir Kumar - Director, Origin Growth.

Topic: Account-Based Marketing 101


  • What is ABM? Why is it critical today?

  • Does ABM apply only to B2B organizations or for everyone?

  • What are the basic steps in building an effective ABM strategy?

  • What is your top advice for organizations who want to build their ABM strategy?

  • Are there any tools you recommend for a good ABM Strategy?

  • What are the key metrics to focus on while measuring the impact of an ABM strategy?

  • And more.

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