The SMB Talks | Let's Talk Marketing with Mark Schaefer - Global Keynote Speaker, Bestselling Author


Episode 36 of The SMB Talks featured Mark Schaefer - Global Keynote Speaker, Bestselling Author, Business Consultant.


Topic: Let's Talk Marketing


Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.


Discussion

  • How do company values play a critical role in driving Marketing?

  • How can brands use the content for building authority during this era of content shock?

  • Importance of Personal Brand

  • Context Marketing - Mark's insights on the same

  • Mark's latest book - Cumulative Advantage

  • Best lessons from Mark's book "Known"

  • And more.

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