The SMB Talks

Episode 32 of The SMB Talks featured Nitin Manchanda, Co-founder - Botpresso. Nitin Manchanda is a seasoned SEO with expertise in travel, e-commerce, and international SEO. His past experience as a developer and product manager makes him an ideal enterprise SEO geek who knows how to set up SEO processes that work. Nitin has been consulting brands across different industries for years. He has also been hosting SEO webinars for SEMrush since 2017. The Discussion - What is SEO? Why is it important? - Various facets of SEO - On-page, Off-page, Local, Technical, etc. - On-page SEO - Key elements to focus on - Off-page SEO - Key elements to focus on - Local SEO - Key elements to focus on - Why SMBs should focus on SEO? Baby steps to take - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd​​​ For SMB Marketing tips, please visit https://bit.ly/3hHaj8V​​​ #TheSMBTalks #SEO

Episode 31 of The SMB Talks featured Dan Knowlton, Co-founder - Knowlton. Dan Knowlton is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world. Dan is also the co-host of the Business Anchors Podcast which is the only business podcast you’ll get excited to listen to at the weekends. The Discussion - Dan's thoughts on video as a powerful tool for brands - Use cases for videos across the typical buyer's journey - Can SMBs leverage the power of videos for building and promoting their business or is it ideal for big brands with fat pockets? - Top 3 advice for SMBs who want to use videos for building their brand - Things to keep in mind for SMB owners before starting their video marketing journey - Video content-types recommended for SMBs - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd​​ For SMB Marketing tips, please visit https://bit.ly/3hHaj8V​​ #TheSMBTalks

Episode 30 of The SMB Talks featured Michelle Garrett - Writer, PR Consultant. As a public relations consultant, content creator, blogger, speaker and award-winning writer, Michelle’s articles and advice have been featured in Entrepreneur, Muck Rack, Ragan’s PR Daily, Meltwater, Attorney At Work, Spin Sucks, FairyGodBoss, ThomasNet, Forbes, Prowly, CIO, Freelancers Union, SheKnows, CommProBiz and others. Michelle was named a Top Digital PR Leader in 2020 and her blog was on the list of Top 25 Must-Read Public Relations Blogs. She was also selected as one of the Top 13 Content Marketing Influencers to Follow. She is the founder and host of #FreelanceChat, a weekly Twitter chat for freelancers and self-employed consultants. Michelle specializes in crafting content, strategy, and programs for B2B companies who want to get noticed. She launched her business in Silicon Valley and is now back to her roots in central Ohio. Her business is EDGE and WBE (Women Business Enterprise) certified in the state of Ohio. The Discussion - PR is a field that for a common man starts and ends with press releases. Is it just that or there's more to Public Relations? - Why Public Relations is a key area to focus on for organizations? What are the key results they can achieve by investing in PR? - Does PR magic work wonders for SMBs? Or should they just stay away from PR? - What are some of the key PR tactics SMB owners should attempt or even get the help of a PR consultant even? - Top advice for SMB owners who want to take baby steps in PR tactics - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd​ For SMB Marketing tips, please visit https://bit.ly/3hHaj8V​ #TheSMBTalks

Episode 29 of The SMB Talks featured Kate Bradley Chernis, CEO & Founder - Lately. Kate Bradley Chernis is the Founder & CEO of Lately, the only social media management platform that creates content FOR you with the power of A.I. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. The Discussion - Kate's journey from an award-winning radio producer to a SaaS startup founder - What is Lately? Why social media marketers must pay attention to this amazing tool? - Different facets of Lately & top 3 features for social media management - Team Lately & The Cofounders - Challenges faced by female entrepreneurs and top 3 lessons for them - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V #TheSMBTalks

Episode 27 of The SMB Talks featured Bryan Kramer, Founder of H2H Group of Companies. Topic: All About #H2H Topics Covered - What is H2H Philosophy & its origin? - Role of empathy in growth for individuals and organizations - Key Lessons from Bryan's 1st Book - “There Is No B2B or B2C: It’s Human to Human H2H” - Key Insights from Bryan's 2nd Book - “Shareology: How Sharing is Powering the Human Economy” - How organizations can leverage genuine human relations for growth? - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd​ For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 26 of The SMB Talks featured Christoph Trappe, Top 14 Global Content Marketer Topic: Content Marketing 101 for SMBs Topics Covered - How can SMBs kickstart their Content Marketing journey? - How can SMBs manage a Content Marketing program on a budget? - Tools for Content Marketing for SMBs - How SMBs can leverage User Generated Content? - How SMBs can build thought leadership using Content Marketing? - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 24 of The SMB Talks featured Seema Sanghavi, Founder - Cooks Who Feed Cooks Who Feed creates aprons that empower food lovers to take action towards a hunger-free world. For every apron sold, food waste is rescued and used to provide 100 nutritious meals. They fulfill this promise through their charity partners who recover fresh, surplus food to protect the environment and provide immediate hunger relief. Cooks Who Feed's goal is to provide 1 million meals per year, that's 10,000 aprons. They have collaborated with several celebrity chefs like Chef Art Smith, Chef Christine Cushing, Chef Devan Rajkumar, and more Topic: The Cooks Who Feed Story Topics Discussed - Seema's journey from a marketing professional to social entrepreneur - The challenge of Global Food Waste - Cooks Who Feed - Unique concept & Origin Story - Impact Cooks Who Feed has created till now - Cooks Who Feed Aprons - The social impact - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 25 of The SMB Talks featured Christina Garnett, Digital Strategist Extraordinaire Topic: Digital Strategies for Tough Times Topics Covered - How can SMBs adopt digital strategies from Fortune 500 companies - Importance of Audience Intelligence for SMBs - Importance of Social Listening for SMBs - How SMBs can build a solid digital strategy? - How SMBs can leverage digital channels for varied business goals - Best tools SMBs can leverage for building a good digital strategy - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 28 of The SMB Talks featured Gordon Tredgold, Global Gurus Top 10 Global Leadership Expert. Gordon is a Global Gurus Top 10 Leadership Expert and he is passionate about inspiring people to take action. Described as “sharp and insightful with a thought-provoking style” Tredgold teaches leaders and organizations simple, practical and pragmatic strategies that help them to engage, empower and excite their teams in a way that inspires them to challenge the limits of what they thought was achievable. Tredgold is the author of three books: Chartered Management Institute finalist, “FAST – 4 Principles Every Business Needs To Drive Success and Achieve Results”, “Leadership it’s a Marathon Not a Sprint”, and “Practitioners Guide to Leadership” and he has written over 1400 articles contributing to Inc, Forbes, Entrepreneur, Business Insider, Fortune and many other publications. The Discussion - Are leaders born or made? - Gordon's thoughts What does being a leader means? - How can one know what are the right qualities they should focus on? - Is it possible for organizations to develop quality leaders? And tips for accomplishing the same - How can individuals develop themselves into quality leaders? - Key insights from Gordon's book “FAST – 4 Principles Every Business Needs To Drive Success and Achieve Results” - Key lessons from his book “Leadership it’s a Marathon Not a Sprint” is another amazing book on leadership - And more For more exciting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V #TheSMBTalks

Episode 23 of The SMB Talks featured Deborah Thomas-Nininger, Founder -DTN Productions International Deborah Thomas-Nininger is the founder of DTN Productions International, a company that has been providing soft skills (people skills) training for over thirty years. She had the distinct honor of organizing the international etiquette training for the 1996 Olympic Games in Atlanta which put her on the global etiquette training map. She continues to spread my contemporary approach to effective H2H (human to human) communication and social courtesies via workshops, keynotes, webinars, and podcasts. Topic: Soft Skills For Today's World Topics Discussed - Importance of Soft Skills in Today's World - Reputation Management and Its Importance - Importance of Soft Skills for Students and College-Goers - How to Develop Positive Attitude and Mental Resilience - And more For more interesting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 22 of The SMB Talks featured Suparnaa Chaddha - Founder, SABERA Awards A seasoned professional with close to two decades years of experience in media, advertising, television, radio, print, events, and new age media. Suparnaa Chadda’s “On Air” moniker, Simply Suparnaa, is the inspiration behind the Simply Suparnaa Media Network’s name. A passionate activist at heart, she used her versatile experience to curate SABERA, a one-of-its-kind annual social impact award, and summit which highlights sustainable development and initiatives being undertaken by the corporates and individuals across the country. Founded in 2017, with the larger objective to amplify good, the SABERA awards find continued support by industry stalwarts. Topic: The Simply Suparnaa Story Topics Discussed - Suparnaa's journey from media professional to a social entrepreneur - Women Endangered & the work - SABERA Awards - Focus & Impact - SABERA Awards 2020 - Theme & Progress - And more For more interesting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 21 of The SMB Talks featured Pooja Rai - Co-founder of Anthill Creations. Pooja Rai is the Founder and CEO of Anthill Creations, a not-for-profit organization incubated by NSRCEL IIM Bangalore. It aims to make play accessible to all by building sustainable playscapes. Anthill has already impacted over 125,000 children across 18 states in India. She has authored a book on women entrepreneurs called ‘The Road Not Taken'. An IIT Kharagpur alumnus, she is also a TEDx speaker, Ashoka Changemaker, and was awarded by Nobel Laureate Prof. Muhammad Yunus. Topic: The Anthill Creations Story Topics Discussed - Pooja's journey from being an Architect to a Social Entrepreneur - Anthill Creations and the work they do - The impact Anthill Creations have created across 18 states in India - Play in a Box and Mission 10K projects of Anthill Creations - And more For more interesting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 20 of The SMB Talks featured Ketan Bhagat - Author, Motivational Speaker, and more. Ketan Bhagat is a bestselling author. His first novel – Complete/Convenient – was a bestseller and was taken up by actor, producer Rahul Roy for a Bollywood adaptation. Ketan’s second novel – Child/God – has been a bestseller appreciated by both critics and readers. He has also written screenplay and dialogues for a Netflix original movie – Upstarts – produced by Bandra West Productions. Ketan is a popular motivational speaker. A sincere learner of the Holy Geeta, Ketan’s talks are an engaging mix of humor, real-life examples, the wisdom of our scriptures, and a realization of how we ourselves our limiting our potential. Topic: Things They Do Not Teach In Schools Topics Discussed - Ketan's journey as an Author - Lessons from his book Child/God - Lessons from his book Complete/Convenient - Biggest lessons for everyone from Srimad Bhagavad Gita - And more For more interesting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 19 of The SMB Talks featured Rand Fishkin, Founder - SparkToro. Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google. Topic: The SparkToro Story Topics Discussed - Rand's journey with Moz - SparkToro's Origin Story - What is SparkToro? Who is it for? - Top features of SparkToro for marketers. SEO, and more - Rand's advice on Personal Branding, SMBs, and Brand Building - And more For more interesting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 18 of The SMB Talks featured Preity Upala - Media Personality, Actress, Speaker, and more. Preity is a former Investment Banker from Australia who is now a Multimedia personality and Entrepreneur based in Los Angeles. Her expertise is in the area of Geopolitics, International diplomacy, Conflict-resolution, Counter-terrorism, Middle east politics, US-India relations, Religion, and peace. As an international speaker, she has taken part in several elite summits such as WEF, Women's Economic Forum, HORASIS, Raisina Dialogues, University of Zurich, Wellness Dubai 360, IFSEC -India, and many more. Topic: Spirituality in the Modern Times Topics Discussed - How can one find their life's purpose? - Sanatan Dharma - What is it? The principles - The importance of Meditation and Yoga in our modern lifestyle - The significance of Ayurveda - And more. For more interesting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 17 of The SMB Talks featured Dhirendra Pratap Singh, CEO - The Milaan Foundation. Milaan Foundation is a non-profit, human rights-based organization, which envisions an inclusive and equal world, where every girl has the knowledge, skills, and social environment to pursue her dreams and explore her full potential. Areas Discussed - What does The Milaan Foundation do? - Projects The Milaan Foundation is currently running - Future Plans for The Milaan Foundation - The impact created by The Milaan Foundation - And more. For more interesting video content, subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/3lJJqnd For SMB Marketing tips, please visit https://bit.ly/3hHaj8V

Episode 16 of The SMB Talks features Shekhar Vijayan - Entertainer | International Speaker | Author | RJ and more. Being the CEO of Shevins Entertainment, he has hosted events across the globe. Topics Discussed - Shekhar's journey as an entertainer - His personal transformation journey - Some of the biggest events he has hosted - His book "Dare to Dream" - His advice for budding entertainers and entrepreneurs - And more For more interesting videos, please subscribe to The Thrifty Marketer YouTube Channel at https://bit.ly/2DY5gC4 For tips on SMB Marketing, please visit https://bit.ly/3hHaj8V

The SMB Talks Episode 15 featured Dr. Falguni Vasavada - Advertising Professor, Social Media Influencer, TEDx Speaker, and more. Topic: Personal Branding 101 Discussion Areas - Personal Branding - What is it? Is it important? - How can anyone build a strong personal brand? What are the key steps? - How can individuals choose the right channels for building their personal brand? - What kind of role does self-confidence play in the road to a successful personal brand? - Content is a cornerstone of building a powerful personal brand. How can individuals tackle that challenge? - And more For more exciting videos, subscribe to The Thrifty Marketer YouTube Channel - https://bit.ly/2DY5gC4 For SMB Marketing tips, visit www.thethriftymarketer.com

A chat with Carlos Gil - Keynote Speaker, Author & Entrepreneur on Social Media Strategies for Small and Medium Businesses. Topics Discussed - How can SMBs leverage social media for their growth or even survival? - How can SMBs leverage the power of Facebook for their brand and community building? - Top 3 advice for SMB owners on using social media as a growth engine for their ventures? - And more. For more videos, subscribe to The Thrifty Marketer YouTube Channel - https://bit.ly/2DY5gC4 For more content on SMB Marketing, visit www.thethriftymarketer.com

Episode 13 of The SMB Talks features Priyanshi Choubey, COO & Co-founder - InstaCar. Topics Covered - From Business Analyst to a successful entrepreneur, how did the entrepreneurial stint begin? - What is InstaCar? Explain the concept - Who is the ideal target audience of InstaCar? Who are you serving well? - What is the USP of InstaCar? Why should folks pay close attention to InstaCar? - And More... For more such inspiring discussions, subscribe to The Thrifty Marketer YouTube Channel - https://bit.ly/2DY5gC4 For tips on your SMB marketing, visit www.thethriftymarketer.com