The Thrifty Marketer

Vivek Nair - The Thrifty Marketer

I am an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting my career as a business development executive in 2005, I pivoted to being a marketer in 2006 and have stayed on course ever since. My career can be summed up by the phrase - From Accidental Marketer to a Thrifty Marketer.

Yes, I am The Thrifty Marketer. Starting my marketing career with a market leader in purification solutions with heavy budgets, I have always associated myself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That’s how I evolved into The Thrifty Marketer.

I have established 4 successful marketing teams across my career and delivered immense impact in terms of lead generation and brand visibility for those organizations on shoestring budgets. I am an avid practitioner of Inbound Marketing Methodology and I train organizations and individuals on the methodology as well.

The Thrifty Marketing Skills

Content Marketing Strategy   Content Development     Digital Marketing Strategy    Branding   Social Media Marketing    Inbound Marketing Strategy    Livestreaming    Search Engine Optimization   Podcasting Community Building


“A comprehensive consultation focused on the business goals and devising the customized content marketing strategy for achieving them. Builds the strategic plan covering the audience demographics, content formats, tactics for propagation, measurement and more.”

Suri Surinder, CEO, QuantumFly

“Vivek is an excellent digital marketing professional with a strong creative flair. He has a solid work ethic and demonstrated great skills in delivering a very successful digital marketing campaign for QuantumFly. ”

Sunil Dixit, COO, QuantumFly

“Vivek demonstrated great enthusiasm and creative skills in the Marketing function. He enjoys Marketing, be it in B2B or B2C. I see him as a passionate, energetic, and above all a very helpful person. I am happy that I could spot him early and I am sure he will go a long way in establishing himself in the digital universe.”

Sudhir Peethambaran, DGM, Hyundai India

How can I help you?

If you are an entrepreneur or a small and medium business owner, you can reach out to me to leverage cost-effective marketing to build your business. I can help you with your digital marketing, content marketing, inbound marketing, and social media marketing strategies.